Jordan Kuwait Bank has been honored with the prestigious "Artificial Intelligence and Machine Learning" award by Asian Banking and Finance (ABF) magazine. This accolade underscores the bank's significant strides in technological innovation and the advancement of digital banking services.

The award recognizes the bank's introduction of MASA, a financial personal assistant integrated into the JKBMobile application. MASA leverages cutting-edge artificial intelligence and natural language processing technologies to enhance customer engagement and deliver bespoke financial services.

MASA represents Jordan Kuwait Bank's dedication to incorporating modern technological advancements into the banking experience. The assistant helps customers with various tasks, from addressing inquiries to facilitating financial transactions. Clients can interact with MASA through verbal or written communication in colloquial Arabic via the bank's mobile app or its dedicated WhatsApp platform. MASA's voice recognition feature offers an interactive interface, ensuring a more intuitive and seamless banking experience.

Suhail Salman, Head of Retail Business at Jordan Kuwait Bank, remarked, "In today's dynamic banking environment, innovation and adaptability are crucial. MASA embodies our vision of a seamless and rapid banking future driven by machine learning and artificial intelligence. We aim to meet our customers' expectations by integrating the latest AI technologies across our services, enhancing the user experience with more precise and personalized offerings. We take pride in our Jordanian partnerships and the expertise that drive this rapid development, showcasing the high efficiency of Jordanian talents in this field."

The ABF award is among the most esteemed in the Asian banking and financial services sector, celebrating exceptional achievements and innovations.

This recognition cements Jordan Kuwait Bank's status as a leading financial institution dedicated to excellence and superior customer service. The bank remains committed to innovation, continuously evolving to meet the changing financial needs of its clients.

For two decades, Asian Banking and Finance magazine has acknowledged the best banks and financial institutions across Asia that are transforming the retail banking landscape. It showcases innovative solutions, retail products, digital banking milestones, and outstanding customer experiences. A distinguished judging panel evaluates the best practices and the latest innovative strategies across the continent.